Improve The Look Of Your Home To Improve Its SaleDuring the last few years, sellers who staged their homes for sale reaped huge profits. It was a seller's market in which buyers grossly outnumbered sellers. There were plenty of buyers who were willing to pay a premium for a home that looked like a dream. But, the market has changed. Will staging still payoff for sellers in a today's softening real estate market? Some sellers will shun the idea of fixing up their home for sale because the upside potential, or return on the dollars invested, is limited. When the market is racing upwards, it's easy for sellers to justify putting money into preparing their homes for sale. But, why make the effort if the potential reward is diminished? The best reason to consider improving the look of your home before marketing it is to improve your chances of selling in a more challenging market. Most buyers are turned off by a messy, dirty, tired-looking home. This is particularly the case when there are plenty of listings to choose from, as there are in many areas today. Some staging projects -- like painting and changing worn floor coverings -- usually do payback a premium on the amount invested. But, even if you were to only recoup the money you invested, it would be worth the effort if it improves your chance of selling and reduces the amount of time you're on the market. It may be even more important to stage your home in a softening market than it is in an extremely low inventory seller's market, such as the one we are leaving. Most buyers have difficulty envisioning how a house will look cleaned up. First impressions are lasting. If your home smacks of deferred maintenance, it will leave a negative impression with most buyers.
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