Improve The Look Of Your Home To
Improve Its Sale
During the last few years, sellers who
staged their homes for sale reaped huge profits. It was a seller's
market in which buyers grossly outnumbered sellers. There were
plenty of buyers who were willing to pay a premium for a home that
looked like a dream. But, the market has changed. Will staging still
payoff for sellers in a today's softening real estate market?
Some sellers will shun the idea of
fixing up their home for sale because the upside potential, or
return on the dollars invested, is limited. When the market is
racing upwards, it's easy for sellers to justify putting money into
preparing their homes for sale. But, why make the effort if the
potential reward is diminished?
The best reason to consider improving
the look of your home before marketing it is to improve your chances
of selling in a more challenging market. Most buyers are turned off
by a messy, dirty, tired-looking home. This is particularly the case
when there are plenty of listings to choose from, as there are in
many areas today.
Some staging projects -- like painting
and changing worn floor coverings -- usually do payback a premium on
the amount invested. But, even if you were to only recoup the money
you invested, it would be worth the effort if it improves your
chance of selling and reduces the amount of time you're on the
market.
It may be even more important to stage
your home in a softening market than it is in an extremely low
inventory seller's market, such as the one we are leaving. Most
buyers have difficulty envisioning how a house will look cleaned up.
First impressions are lasting. If your home smacks of deferred
maintenance, it will leave a negative impression with most buyers.
HOME SELLER TIP:
Staging your home for sale needn't cost you a fortune. There's a lot
you can do yourself to improve the appeal of your home. If you've
lived in your home for several years, you probably have too many
possessions. De-cluttering the living space does wonders to enhance
the appearance.
Pack up knick-knacks and family photos.
They are distracting. Remove excess pieces of furniture,
particularly small pieces like end tables and footstools. A lot of
small rugs make a room look smaller. Consider removing some or all
of them.
House and outdoor plants add warmth and
interest. But, avoid arrangements of small pots. One large plant, or
large planted pot, is usually preferable to a lot of little pots.
Pay attention to the traffic flow in
your home. Furniture should be arranged so that prospective buyers
will have an easy time navigating your home. Buyers should be able
to walk through a room without being impeded by a piece of
furniture.
In most cases, the bigger a home appears
the better. If your hallways are narrow, remove furniture to create
a more spacious appearance. Under furnished is often better than
over-furnished. You should strive for a spare, but not bare, look.
After living in your home for years, you
may have difficulty transforming it from cluttered to inviting on
your own. It helps to engage a neutral party to assist you. A few
hours spent with a decorator who specializes in helping sellers fix
up their homes for sale may be all that's required to plan the
transition.
THE CLOSING:
Curb appeal is important, so make sure that your home creates a
good first impression when viewed from the street. Some buyers won't
even consider buying a home unless it looks appealing on the
outside.
Article written by Dian
Hymer
Dian Hymer is author of
"House Hunting, The Take-Along Workbook for Home Buyers," and
"Starting Out, The Complete Home Buyer's Guide," Chronicle Books.
Distributed by Inman
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